In a multiscreen era, Marketers need to measure and synch all digital behaviors across screens to use media to create brand growth
May
15
Marketers and media getting that synching feeling
In: advertising, digital marketing, media, mobile
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Mar
14
From mind marketing to behavior marketing
In: advertising, digital marketing, facebook, social media
Comments Off on From mind marketing to behavior marketing
Marketing will transform from being a battle for the mind to becoming a battle for behaviors. And, the way we researchers measure brand progress must become more native to our digital lives.
Jan
8
Simplification of life is what made Google, Amazon, and Apple so successful. TV program and shopper choices are the next 2 areas ripe for simplification reinvention.
Dec
13
6 priorities for marketing and insights in 2013, starting with the integration of digital data with survey-based insights.