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2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.

MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.

The same ad unit cannot be optimal for both performance and brand marketing. How to decide what your brand needs now via an ad guidance system.

The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

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