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MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.

The same ad unit cannot be optimal for both performance and brand marketing. How to decide what your brand needs now via an ad guidance system.

The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

Although the emphasis by mobile marketers has been on location-based marketing to reach the on-the-go consumer, new research proves 68% of consumer mobile phone use occurs at home.