Marketing and Research Consulting for a Brave New World
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Because we think awareness comes first, then consideration and purchase, we move from reach to targeted advertising, from attitudes to behavior. We need to flip the media funnel.

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.

Facebook’s new newsfeed algorithm has practically killed brands’ organic impressions. Is the bloom off the rose? No…Facebook did marketers a big favor.

How marketers and media can best deliver on Erwin Ephron’s philosophy of recency planning in a digital age

I was the consultant on this project…AOL uses game theory to prove that even among three screen owners, the computer-based digital content experience is generally PREFERRED to other screens.