Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.
A truly transformational part of digital marketing is that brands can now become Media, attracting their own audiences.Researchers need new metrics to guide brand as media success.
Hey marketing research…in the age of data driven marketing, insights aren’t enough. You need to find the prediction question and address it. Here’s how…
Because we think awareness comes first, then consideration and purchase, we move from reach to targeted advertising, from attitudes to behavior. We need to flip the media funnel.