Marketing and Research Consulting for a Brave New World
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More reach means your advertising will be less profitable. Move to ROAS-based media planning. Here’s how.

Sensitive measurement system for ad effects…tune to behavior not surveys, large scale vs. small scale, user level vs. aggregated modeling.

Here are 4 marketing “truths”, only one of which is true. Can you guess which one?

Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.

Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

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