Marketing and Research Consulting for a Brave New World
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Here are 4 marketing “truths”, only one of which is true. Can you guess which one?

Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.

Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.

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