Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.

Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!

Advertisers, not media should now define the audience. Use consumer segments as building blocks to get both short term and long term benefits.

Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.

Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.

MORE »