In the end, the role of research is to inform. The role of a marketer is to develop ideas. That’s why business should be “data-informed, idea-led.”
Aug
12
Brand equity refers to the size of a brand; brand health refers to its trajectory. Here are 8 signs if your brand is healthy.
Apr
16
Marketing insights into how we decide
In: Uncategorized, behavioral economics, branding, marketing
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The decision before the decision might be the more important one for marketers. Marketers need to learn about the opportunities inherent in influencing what are called second-order decision strategies.
Apr
5
A behavioral economist might offer, “It’s not your survey that’s a delicate instrument, it’s the human mind!” The challenge to producing consistent and reliable marketing research data goes well beyond sample representativeness. Marketing researchers need to think more like Behavioral Economists.