When your offerings are designed around operational efficiency,you lose sight of consumer wants.
- Four Marketing Innovation Lessons from McDonald’s all day breakfast success
- Researchers…are you connected to the new Brain of Marketing?
- How to make the consumer your new organizing principle
- Hot marketing and research topics in 2015 and 2016 priorities
- One simple marketing metric? MASB and marketers need to keep looking
- Reinventing consumer segmentation research for a digital age
- The future of research, by one of its agents of change
- behavioral economics
- big data
- brand equity
- brand extensions
- concept testing
- consumer segmentation
- content marketing
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- food and beverage
- market research
- marketing mix modeling
- nate silver
- path to purchase
- programmatic advertising
- Research is Cool
- research transformation
- shopper insights
- shopper journey
- shopper marketing
- social media
Frequent Tags360 media advertising ARF behavioral economics branding brand loyalty brands data quality digital marketing facebook google innovation listening marketing market research media mobile path to purchase research research transformation retail shopper shopper insights shopper marketing social media twitter
Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.
In: advertising, big data, branding, digital marketing, facebook, listening, market research, marketing, media, research transformation, shopper insights, shopper marketing, social media, twitter
How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.
Simplification of life is what made Google, Amazon, and Apple so successful. TV program and shopper choices are the next 2 areas ripe for simplification reinvention.
Sadly, marketing beliefs are often mythology, grounded in reported stories from faulty research. Take the short quiz and tell Rubinson Partners how we can help you ground your marketing team beliefs in solid evidence.