Marketing and Research Consulting for a Brave New World
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How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age

When your offerings are designed around operational efficiency,you lose sight of consumer wants.

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.

How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.

Simplification of life is what made Google, Amazon, and Apple so successful. TV program and shopper choices are the next 2 areas ripe for simplification reinvention.

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