It isn’t business as usual for marketers and it can’t be business as usual for marketing analytics either. Here are three changes that analytics teams need to focus on.
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Apr
28
New Marketing analytics for a new Covid-19 reality
In: ad waste, addressable marketing, marketing mix modeling, Mobile marketing Association, MTA
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Dec
4
Top 4 marketing and analytics priorities for 2018
In: advertising, Amazon, facebook, Marc Pritchard, marketing mix modeling, MTA, Procter and Gamble, segmentation, targeting
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Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.