I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu
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Oct
7
Guidebook now available: Brand building in a digital, social, and mobile age
In: advertising, behavioral economics, brand extensions, branding, digital marketing, facebook, futures, innovation, listening, market research, marketing, media, mobile, path to purchase, research, research transformation, shopper marketing, social media
1 Comment
Sep
27
Creating the marketing research playbook for a digital, social, mobile future
In: advertising, behavioral economics, branding, customer relationships, digital marketing, facebook, listening, market research, marketing, media, mobile, research transformation, social media
Comments Off on Creating the marketing research playbook for a digital, social, mobile future
Contemporary research strategies to address 6 critical marketing questions show the ways that marketing research tools and mindset must evolve in a digital, social, mobile world.
Sep
22
New Marketing Questions Drive New Research Approaches
In: advertising, branding, market research, marketing, media
2 Comments
Today marketing is like soccer; constant action in the form of responding to consumer-initiated conversations in social media, search and digital behaviors across screens. Soccer researchers must embrace digital and social data, delivering metrics at the speed of light.
Sep
18
How emerging media behaviors shape the future of Marketing Research practices
In: facebook, market research, research transformation, shopper insights, social media
6 Comments
Enabled by new media, virtually every element of marketing research practice has changed over the past 30 years. Here is what’s next in the coming years.
Oct
22
Marketers need to start thinking of their brands as media
In: branding, media, social media
3 Comments
Brands no longer compete just on features and functional benefits. They are now media, competing for lifestyle, entertainment, and a sense of belonging to build their audiences.