Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.
- Marketing research needs a mission change more than a name change
- Relating consumer segmentation and high performing audiences
- Predictions from 5 years ago, how did I do?
- Marketing and research hot topics for 2016 and 6 priorities for 2017
- What will it take to get multi-touch marketing right?
- Why you should NOT follow Procter’s latest marketing advice
- Digital marketing, like you’re running for President
- behavioral economics
- big data
- brand equity
- brand extensions
- brand loyalty
- concept testing
- consumer segmentation
- content marketing
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- food and beverage
- market research
- marketing mix modeling
- Mobile marketing Association
- Multi Touch Attribution
- nate silver
- path to purchase
- programmatic advertising
- Research is Cool
- research transformation
- shopper insights
- shopper journey
- shopper marketing
- social media
Frequent Tags360 media advertising ARF behavioral economics branding brand loyalty brands data quality digital marketing facebook innovation listening marketing market research media mobile path to purchase programmatic advertising research research transformation retail shopper shopper marketing social media starbucks twitter
My coverage of the ARF annual conference: do you have a digital data insights strategy? Are you working as hard to understand the sea changes in media consumption as you are to understand consumption of your brand?
In: advertising, big data, branding, digital marketing, facebook, listening, market research, marketing, media, research transformation, shopper insights, shopper marketing, social media, twitter
How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.
Could there be any lower hanging fruit than raising your share of purchases among those who already prefer your brand? Marketers need to turn their brands into media to pluck this low hanging fruit.
In: advertising, behavioral economics, brand extensions, branding, digital marketing, facebook, futures, innovation, listening, market research, marketing, media, mobile, path to purchase, research, research transformation, shopper marketing, social media
I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu