Marketing and Research Consulting for a Brave New World
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Mar

17

Rediscovering the lost art of brand loyalty analysis for a digital age

In: branding, digital marketing, market research, marketing
2 Comments

Brand loyalty analysis proves that approaches which are exclusively based on building brand engagement are incomplete. Brand loyalty analysis gives Marketers powerful insights into brand growth strategies, especially in a digital marketing age.

Feb

7

Social media as a strategy rather than a side project

In: social media
3 Comments

When we study the top social media success stories, we still tend to focus on the splashy campaigns that went viral. There is more to social media than that. Social media is a way of serving customers, of exuding your brand essence, and of creating lifestyle themes that is about your customer’s challenges in daily life. It’s about brands showing loyalty to consumers.

Jan

21

NYU trains brand managers 2B on social media

In: NYU, social media
2 Comments

I’ll be teaching an MBA class at NYU/Stern school of business entitled “Social media for brand managers”. One of my objectives for this class is to take the fear out of social media by making it approachable.

Sep

29

A digital river of marketing insights

In: listening, market research, research, research transformation
1 Comment

Marketing research and insights professionals must flip the switch…instead of starting with “The Project” we should start with the digital river. Now we live in a world where there is a river of information that pre-dates the marketing question and flows continuously as it is fed by digital tributaries from social media, search, navigation pathways.

Aug

24

Eight Brand-Building Ideas in a Digital Age

In: branding, digital marketing
5 Comments

Technology is changing how we live our lives and the rules for brand-building. Here are eight ideas the agile brand marketer should consider in a digital age.

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