In a broadcast marketing world, we think of brand communications as being chunked up into campaigns. In a social media world, you are creating a permanent commitment to be part of the conversation and obey the 6 rules of authenticity.
-
Links
-
Recent Posts
- How Social Media is revolutionizing paid and owned media
- Reinventing innovation processes is about behavior not purchase intent scores
- Six ideas for building brand loyalty when all shoppers are becoming system beaters
- A holiday gift of food…for thought
- How tablets could revolutionize the shopper path to purchase
- How to increase marketing ROI in the digital age
- What is THEIR digital brand strategy?
- Integrated marketing when everything amplifies everything else
- Data informed, idea led
- Rise of the planet of the apps
Frequent Tags
Blogroll
- Altimeter Group
- Annie Pettit
- Brand Keys
- Brave New Marketing
- Cambiar consulting
- Chris Brogan
- Communispace
- Comscore Voices
- David Armano
- Emiel van Wegen
- Francois Gossieaux
- Herd – the hidden truth about who we are
- Jennifer Jones
- Max Kalehoff
- Pete Blackshaw
- retail Prophet
- Rohit Bhargava
- ShareThis
- Toby Bloomberg
Categories
- advertising
- baseball
- behavioral economics
- BehaviorLens
- brand extensions
- branding
- customer experience
- data quality
- digital marketing
- innovation
- listening
- market research
- marketing
- media
- mobile
- NYU
- path to purchase
- recession
- research
- Research is Cool
- research transformation
- retail
- shopper insights
- shopper marketing
- social media
- Uncategorized
Archives
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- October 2008
- September 2008
- August 2008
- June 2008
- April 2008
Jun
22
How Advertising Works; The Second Right Answer
In: advertising
Comments Off
The second right answer must come from knowledge. It must be compelling because you are challenging the incumbent, the first right answer.
Jun
1
Here is an interview with Michael Perman, Senior Director of Consumer Insights, Levi Strauss & Co. who has trained over 7,000 on storytelling and who is conducting, with Pat Hanlon, the ARF Workshop, “Stories Inspire” on June 22nd in NY. The interview with Pat Hanlon can be found here.
Joel: Michael, you are a [...]
Apr
27
Research needs a seat at the social media table
In: innovation, listening, research transformation, social media
Comments Off
The Research profession has perennially sought a “seat at the table”. Last Tuesday, I had a seat at a (different kind of) table. I was part of a keynote morning panel on innovation at Ad:Tech in San Francisco. I was the only researcher there, sitting next to some pretty impressive people…the CEO and founder of [...]
Mar
27
All of a sudden it hit me. The 80/20 rule flipped on its ear! What I’m referring to is that something like 80% of resources in the market research function goes towards “quantifying the expected”. Falling into that category would be metrics like market share tracking, surveys that have predetermined lists of [...]