marketing research account teams should offer strategic thinking and branded solutions and be in the business of synthesis, deploying their creativity on ideas that drive client’s business. Be focused on value creation, embrace and use data and analytics to elevate work, and be collaborative.
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- The case for rethinking broad reach paid media plans
- Carry over effect of prior years of brand advertising on today’s sales
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- New Evidence…The Power of Movable Middle Targeting Across Sectors
- Decoding advertising’s future…the Math, AI, wave
- How marketers can consistently out-perform the average
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