Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.
Jan
12
How to make the consumer your new organizing principle
In: advertising, customer journey, data driven marketing, digital marketing, DMP, marketing mix modeling, media, path to purchase, programmatic advertising
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Jun
13
Cross platform measurement…how ESPN is moving the chains
In: advertising, media
Comments Off on Cross platform measurement…how ESPN is moving the chains
No media company needs to understand how consumers choose to access their content across screens more than ESPN. Here is how they have taken an industry leadership role.
Oct
4
Integrated marketing when everything amplifies everything else
In: advertising, digital marketing
Comments Off on Integrated marketing when everything amplifies everything else
Media is no longer a force exerted against a passive audience. In a digital age, brand communication lives in an action environment and its purpose should be to amplify and shape consumer activities along the digital path to purchase.