Marketing and Research Consulting for a Brave New World
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I was the consultant on this project…AOL uses game theory to prove that even among three screen owners, the computer-based digital content experience is generally PREFERRED to other screens.

because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…

With 80% of new products failing and with most of the breakthroughs actually being line extensions, we have to admit the CPG approach to innovation is broken. here is how to fix it

As behavioral economists know, Adoption of new choices requires breaking consumer habits. In this way, marketing is fundamentally about disruption.