Marketing and Research Consulting for a Brave New World
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Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.

Retailers are becoming publishers and ad networks, offering reach, unified IDs and a way to target active shoppers that can dramatically improve marketing ROI. Amazon could turn the big 2 into the big 3.

Journeys, unified IDs, multi-touch attribution analysis are central interconnected parts to our marketing future. Here’s is how they fit together.

In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

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