Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Marketers have become strangers in a strange digital land. The rules of thumb the best of us mastered in an analog world have lost their completeness to understand, anticipate, and create growth in a digital world.

Introducing a new concept called brand led shopping which gives advertising an integrate shopper and consumer purpose. Touchpoints must be used strategically as they are not interchangeable in this new model.