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Mar

13

Six ways marketers can get people to care about their brands again

In: advertising, branding, digital marketing, facebook, marketing
Comments Off on Six ways marketers can get people to care about their brands again

Remember when the coffee brand mojo was with CPG brands like Folgers and Maxwell House? The route to addressing commoditization is not more features, it is establishing your brand as the expert on something much larger so people digitally seek you out.