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Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.

MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.

Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age

GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.

Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.

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