Journeys, unified IDs, multi-touch attribution analysis are central interconnected parts to our marketing future. Here’s is how they fit together.
Jun
8
What does marketing to the journey actually mean? (and what it will take)
In: advertising, customer journey, data driven marketing, digital marketing, DMP, unified IDs
Comments Off on What does marketing to the journey actually mean? (and what it will take)
Jan
12
How to make the consumer your new organizing principle
In: advertising, customer journey, data driven marketing, digital marketing, DMP, marketing mix modeling, media, path to purchase, programmatic advertising
1 Comment
Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.
Dec
11
Even for beloved brands, path to purchase is a marketing battlefield
In: advertising, big data, content marketing, customer journey, customer relationships, data driven marketing, digital marketing, market research, marketing, media, mobile, path to purchase, programmatic advertising, shopper insights, shopper journey, shopper marketing
2 Comments
7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.