Ad tech data don’t conform to sampling theory but if researchers don’t use them, they miss out on driving growth with higher marketing ROI which is the goal.
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Oct
30
Marketers…don’t just ask if the data are good, ask are the data useful?
In: advertising, big data, consumer segmentation, data quality, data science, digital marketing, market research
1 Comment
May
16
Dear research supplier…why can’t you tell me why my brand sales are declining?
In: advertising, brand equity, branding, DMP, facebook, media, shopper journey
1 Comment
Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.