A truly transformational part of digital marketing is that brands can now become Media, attracting their own audiences.Researchers need new metrics to guide brand as media success.
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- The case for rethinking broad reach paid media plans
- Carry over effect of prior years of brand advertising on today’s sales
- What Oliver Anthony Can Teach Us About Brand Building
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- New Evidence…The Power of Movable Middle Targeting Across Sectors
- Decoding advertising’s future…the Math, AI, wave
- How marketers can consistently out-perform the average
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