New product failure rates are unacceptably high but is the fault of bad research or the media strategy?
Apr
28
The 5 point purchase intent question sucks…or does it?
In: advertising, concept testing, digital marketing, innovation, programmatic advertising, research transformation
5 Comments
Nov
5
Move beyond the insight to find the prediction question
In: big data, data driven marketing, data science, digital marketing, fivethirtyeight, market research, media, nate silver
9 Comments
Hey marketing research…in the age of data driven marketing, insights aren’t enough. You need to find the prediction question and address it. Here’s how…
Jul
18
Behavioral economics explains why surveys sometimes give ridiculously wrong answers and 7 tips for how to avoid pitfalls