Marketing and Research Consulting for a Brave New World
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Retailers must master digital as shoppers’ path to purchase often involves online and offline activities, across all screens, irrespective of where the purchase occurs.

Brands are in a dogfight for purchases. Marketers are misled about building brand engagement by consultants’ stories that retrospectively explain marketing cases with false certainty.

The first keiretsu of advertisers, media, and agencies to see this new real time, hyper-addressable media world will be way ahead at achieving marketing efficiency and effectiveness while others are still marching shoulder to shoulder.