About two years ago, I proposed that the ARF start a Shopper Insights council. While some were asking what the ARF was doing with shopper stuff, I felt that path to purchase could be the new way of determining media strategy that would make more sense for advertisers. We started the council and saw great […]
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Oct
21
Shopper marketing takes center stage
In: shopper insights, shopper marketing
Comments Off on Shopper marketing takes center stage