Marketing and Research Consulting for a Brave New World
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Apr

11

Big data, big research possibilities emerge at ARF Conference 2014

In: advertising, big data, listening, market research
Comments Off on Big data, big research possibilities emerge at ARF Conference 2014

Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.

Jan

8

In the age of data-driven marketing, create a post-demographics media strategy

In: advertising, big data, digital marketing, facebook, market research, marketing, shopper marketing, twitter
2 Comments

We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.

Nov

11

Breaking the curse of marketing incrementalism

In: facebook, innovation, market research, marketing, social media, twitter
1 Comment

The quests for product superiority leads to marketing incrementalism. True marketing innovation comes from PROMISE superiority and then delivering against your bold promise.

Oct

29

Why don’t consumers always buy their preferred brand?

In: branding, digital marketing, facebook, market research, social media, twitter
3 Comments

Could there be any lower hanging fruit than raising your share of purchases among those who already prefer your brand? Marketers need to turn their brands into media to pluck this low hanging fruit.

Sep

27

Creating the marketing research playbook for a digital, social, mobile future

In: advertising, behavioral economics, branding, customer relationships, digital marketing, facebook, listening, market research, marketing, media, mobile, research transformation, social media
Comments Off on Creating the marketing research playbook for a digital, social, mobile future

Contemporary research strategies to address 6 critical marketing questions show the ways that marketing research tools and mindset must evolve in a digital, social, mobile world.

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