Marketing and Research Consulting for a Brave New World
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Brand equity and brand health are not the same thing. Marketers need to know if their brand is healthy, that is positioned for growth which increasingly means monitoring digital and social signals.

First party data equals first party relationships. leveraging this is the #1 characteristic of marketing in the digital age.

Let’s play marketing Moneyball. Objective knowledge about media behaviors and effect on shopping should be our top priority.

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.

Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.

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