Marketing and Research Consulting for a Brave New World
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First party data equals first party relationships. leveraging this is the #1 characteristic of marketing in the digital age.

Let’s play marketing Moneyball. Objective knowledge about media behaviors and effect on shopping should be our top priority.

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.

Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.

We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.

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