Marketing and Research Consulting for a Brave New World
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Let’s play marketing Moneyball. Objective knowledge about media behaviors and effect on shopping should be our top priority.

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.

Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.

We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.

The quests for product superiority leads to marketing incrementalism. True marketing innovation comes from PROMISE superiority and then delivering against your bold promise.

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