Marketing and Research Consulting for a Brave New World
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Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.

The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers

What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.

Brand equity and brand health are not the same thing. Marketers need to know if their brand is healthy, that is positioned for growth which increasingly means monitoring digital and social signals.

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