What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.
Sep
25
Does your brand have a cold wet nose? (updated)
In: advertising, branding, digital marketing, facebook, listening, market research, marketing, yahoo
1 Comment
Brand equity and brand health are not the same thing. Marketers need to know if their brand is healthy, that is positioned for growth which increasingly means monitoring digital and social signals.
Feb
11
Attention marketers. Proof that digital IS a branding medium
In: advertising, branding, digital marketing, media, path to purchase, shopper insights
1 Comment
Digital is proven here to be a strong brand medium. Increasingly the TV commercial, without a brand having strong digital presence, will make the sound of one hand clapping