Marketing and Research Consulting for a Brave New World
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Dec

31

Hot marketing and research topics in 2014 chosen by my readers

In: advertising, behavioral economics, big data, brand extensions, branding, data driven marketing, data quality, data science, digital marketing, facebook, listening, market research, media
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What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.

Sep

25

Does your brand have a cold wet nose? (updated)

In: advertising, branding, digital marketing, facebook, listening, market research, marketing, yahoo
1 Comment

Brand equity and brand health are not the same thing. Marketers need to know if their brand is healthy, that is positioned for growth which increasingly means monitoring digital and social signals.

Mar

5

How marketing and marketing research can act on the promise of big data

In: advertising, big data, branding, digital marketing, facebook, listening, market research, marketing, media, research transformation, shopper insights, shopper marketing, social media, twitter
2 Comments

How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.

Feb

11

Attention marketers. Proof that digital IS a branding medium

In: advertising, branding, digital marketing, media, path to purchase, shopper insights
1 Comment

Digital is proven here to be a strong brand medium. Increasingly the TV commercial, without a brand having strong digital presence, will make the sound of one hand clapping

Oct

29

Why don’t consumers always buy their preferred brand?

In: branding, digital marketing, facebook, market research, social media, twitter
3 Comments

Could there be any lower hanging fruit than raising your share of purchases among those who already prefer your brand? Marketers need to turn their brands into media to pluck this low hanging fruit.

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