Marketing and Research Consulting for a Brave New World
Subscribe via RSS

May

6

How to build relevance into your media plans

In: advertising, branding, shopper marketing, social media
3 Comments

Relevance marketing is about ACTION. People are seeking, shopping, and planning their shopping trip. Relevance marketing is tied to identifying when consumer action is occurring for which you are relevant and directing it towards your brand.

Apr

7

How do people spend time with your brand?

In: advertising, branding, social media
Comments Off

How do people spend time engaging with your brand? This is critical to learn and the answer might surprise you. It is likely that owned media is first and Facebook might be at the bottom.

Mar

17

Rediscovering the lost art of brand loyalty analysis for a digital age

In: branding, digital marketing, market research, marketing
2 Comments

Brand loyalty analysis proves that approaches which are exclusively based on building brand engagement are incomplete. Brand loyalty analysis gives Marketers powerful insights into brand growth strategies, especially in a digital marketing age.

Dec

7

Case in point on how brands can show loyalty to customers

In: branding, customer experience
2 Comments

in this age of consumer empowerment the loyalty equation has flipped. Marketers need to stop obsessing about how much loyalty customers are showing to their brands and start focusing on how their brands can show loyalty to their customers.

Nov

29

How to create brand led shopping

In: advertising, behavioral economics, market research, shopper marketing
5 Comments

Introducing a new concept called brand led shopping which gives advertising an integrate shopper and consumer purpose. Touchpoints must be used strategically as they are not interchangeable in this new model.

« PREVIOUS — MORE »