Marketing and Research Consulting for a Brave New World
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Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age

Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.

Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.

Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.

Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.

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