Marketing and Research Consulting for a Brave New World
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Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.

How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age

The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers

The new MASB brand metric won’t make marketing better. Here is the preferred alternative

In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

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