Marketing and Research Consulting for a Brave New World
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Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.

The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers

In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

Unlike paid impressions, earned and owned impressions means the consumer finds the brand interesting to THEM, unlocking enormous insights

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

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