Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age
Dec
18
Hot topics for 2018 and 4 top Marketing and Research priorities for 2019
In: advertising, Amazon, big data, brand equity, branding, consumer segmentation, data driven marketing, digital marketing, DMP, facebook, futures, GDPR, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, programmatic advertising, research transformation, targeting, TV, unified IDs
2 Comments
Nov
28
Rethinking how to build brands…beyond linear TV
In: advertising, Amazon, branding, digital marketing, Linear TV, Mobile marketing Association, TV, unified IDs
3 Comments
The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.
Oct
3
Marketing research sellers and buyers…why are you not growing?
In: digital marketing, GDPR, growth, market research, research transformation, segmentation
2 Comments
Researchers: there are 7 drivers of growth. how do you stack up?
Jan
30
Four marketing trends that researchers need to know about
In: advertising, Amazon, brand equity, consumer segmentation, customer journey, data driven marketing, digital marketing, DMP, market research, marketing mix modeling, media, Mobile marketing Association, MTA, Multi Touch Attribution, research transformation, segmentation, shopper insights, shopper journey, Walmart
2 Comments
As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.
Dec
4
Top 4 marketing and analytics priorities for 2018
In: advertising, Amazon, facebook, Marc Pritchard, marketing mix modeling, MTA, Procter and Gamble, segmentation, targeting
Comments Off
Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.