Marketing and Research Consulting for a Brave New World
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Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.

The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers

The new MASB brand metric won’t make marketing better. Here is the preferred alternative

How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.

Because we think awareness comes first, then consideration and purchase, we move from reach to targeted advertising, from attitudes to behavior. We need to flip the media funnel.