Nov

19

Carry over effect of prior years of brand advertising on today’s sales

In: advertising, advertising effectiveness, advertising long term effects, Ally Bank, brand building, brand equity, brand marketing, Dynata, TransUnion
Comments Off on Carry over effect of prior years of brand advertising on today’s sales

Marketers now know that prior years of brand building can have a much bigger impact on current sales than previously thought.

Feb

20

Four targeting strategies that build stronger brands

In: ad waste, addressabale advertising, advertising, brand marketing, targeting
4 Comments

Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.

Nov

28

Rethinking how to build brands…beyond linear TV

In: advertising, Amazon, branding, digital marketing, Linear TV, Mobile marketing Association, TV, unified IDs
3 Comments

The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.