I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu
- Relating consumer segmentation and high performing audiences
- Predictions from 5 years ago, how did I do?
- Marketing and research hot topics for 2016 and 6 priorities for 2017
- What will it take to get multi-touch marketing right?
- Why you should NOT follow Procter’s latest marketing advice
- Digital marketing, like you’re running for President
- Reinventing audience creation and consumer segmentation in a digital age
- behavioral economics
- big data
- brand equity
- brand extensions
- brand loyalty
- concept testing
- consumer segmentation
- content marketing
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- food and beverage
- market research
- marketing mix modeling
- Mobile marketing Association
- Multi Touch Attribution
- nate silver
- path to purchase
- programmatic advertising
- Research is Cool
- research transformation
- shopper insights
- shopper journey
- shopper marketing
- social media
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In: advertising, behavioral economics, brand extensions, branding, digital marketing, facebook, futures, innovation, listening, market research, marketing, media, mobile, path to purchase, research, research transformation, shopper marketing, social media
In: advertising, behavioral economics, branding, customer relationships, digital marketing, facebook, listening, market research, marketing, media, mobile, research transformation, social media
Contemporary research strategies to address 6 critical marketing questions show the ways that marketing research tools and mindset must evolve in a digital, social, mobile world.
List of my top ten most shared blogs focus on new fact-based insights, new ideas about digital, shopper, media strategies, discussing behavioral economics, and offer advice about marketing research methods.
It is important that we marketing researchers become like Behavioral economists and study how people make choices, not just the choices they make.
Sadly, marketing beliefs are often mythology, grounded in reported stories from faulty research. Take the short quiz and tell Rubinson Partners how we can help you ground your marketing team beliefs in solid evidence.