A gift of food for thought to thank you for a great year of learning and accomplishment for Rubinson Partners and I wanted to thank my clients, academic sponsors at NYU, network of resources and thought partners such as Judah Phillips web analytics guru at Monster, Erwin Ephron, Dave Lundahl founder at InsightsNow, Pat Hanlon (author of Primal Branding), and Frank Cotignola at Kraft.
Dec
15
A holiday gift of food…for thought
In: advertising, behavioral economics, digital marketing, facebook
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May
24
Concept testing and choice experiments throw the insight that consumers are creatures of habit out the window. We force people to tell us if they are interested in a particular new product idea without studying how to disrupt existing consumer habits and rituals.
Apr
29
As behavioral economists know, Adoption of new choices requires breaking consumer habits. In this way, marketing is fundamentally about disruption.
Mar
2
Foursquare, shopkick, shopsavvy, stickybits while I grocery shop and they all do the same thing. They SLOOOOOW me down while I want to get out of there FAST! So, that will not work.Until mobile marketing simplifies shopping it will not hit its tipping point.
Jul
27
What if it all STARTS with the purchase?
In: advertising, behavioral economics, market research, marketing, retail, shopper insights, shopper marketing, social media
5 Comments
Traditional marketing theory tells us that the purchase is the successful outcome of consumer-directed messages that create awareness which begets interest, desire, and action.
what happens when that is wrong? What does marketing do when it STARTS “store back” with the purchase? Based on shopper insights research, I believe that, for grocery products, over half of first-time purchases are unplanned;