Marketing and Research Consulting for a Brave New World
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How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago

Let’s play marketing Moneyball. Objective knowledge about media behaviors and effect on shopping should be our top priority.

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.

Baseball has amazing assets to on which to rebuild its brand. In the movie City Slickers, around the campfire one the friends said, “When my father and I had nothing else to talk about, there was always baseball” True dat.