Marketing and Research Consulting for a Brave New World
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GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.

Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.

ARF-inspired insights proving advertising works especially if you think integrated, programmatic.

The two most powerful concepts in marketing research…trends and norms…are also the biggest enemies to innovation. Here is the recommended process for your transformation goals for 2015.

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