The two most powerful concepts in marketing research…trends and norms…are also the biggest enemies to innovation. Here is the recommended process for your transformation goals for 2015.
The promise, and reality of programmatic ad buying is that you can improve relevance and ROI … often by 5x and gives a blueprint for holistic media.
Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.
My coverage of the ARF annual conference: do you have a digital data insights strategy? Are you working as hard to understand the sea changes in media consumption as you are to understand consumption of your brand?