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GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.

Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.

Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.

Retailers are becoming publishers and ad networks, offering reach, unified IDs and a way to target active shoppers that can dramatically improve marketing ROI. Amazon could turn the big 2 into the big 3.

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