Marketing and Research Consulting for a Brave New World
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Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.

7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.

A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.

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