Marketing and Research Consulting for a Brave New World
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How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago

Sensitive measurement system for ad effects…tune to behavior not surveys, large scale vs. small scale, user level vs. aggregated modeling.

MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.

The same ad unit cannot be optimal for both performance and brand marketing. How to decide what your brand needs now via an ad guidance system.

Enablement and better performance…now THAT’S one hell of a new value proposition for marketing research!

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