Marketing and Research Consulting for a Brave New World
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Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!

Journeys, unified IDs, multi-touch attribution analysis are central interconnected parts to our marketing future. Here’s is how they fit together.

Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

Drop the implicit assumption that consumer segmentation and audiences are the same thing. Creating high performance audiences is really the end goal.

Six predictions from 2011 about the future of marketing that have come true.

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