6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.
In: advertising, behavioral economics, big data, brand equity, consumer segmentation, data driven marketing, digital marketing, DMP, market research, Mobile marketing Association, MTA, Multi Touch Attribution, path to purchase, research transformation, shopper journey
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Advertisers, not media should now define the audience. Use consumer segments as building blocks to get both short term and long term benefits.
ARF-inspired insights proving advertising works especially if you think integrated, programmatic.