Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Drop the implicit assumption that consumer segmentation and audiences are the same thing. Creating high performance audiences is really the end goal.

Six predictions from 2011 about the future of marketing that have come true.

6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.

MORE »