Marketing and Research Consulting for a Brave New World
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Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.

Advertisers, not media should now define the audience. Use consumer segments as building blocks to get both short term and long term benefits.

ARF-inspired insights proving advertising works especially if you think integrated, programmatic.

How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age