Advertisers, not media should now define the audience. Use consumer segments as building blocks to get both short term and long term benefits.
ARF-inspired insights proving advertising works especially if you think integrated, programmatic.
The DMP is Marketing’s new intelligence engine…and it lies OUTSIDE of the marketing research/insights team. How researchers can get back in the game.
Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.