Marketing and Research Consulting for a Brave New World
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The DMP is Marketing’s new intelligence engine…and it lies OUTSIDE of the marketing research/insights team. How researchers can get back in the game.

Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.

The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers

consumer segmentation is important, but as an input into something more…the creation of an audience for a specific purpose.

In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

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