Marketing and Research Consulting for a Brave New World
Subscribe via RSS

The DMP is Marketing’s new intelligence engine…and it lies OUTSIDE of the marketing research/insights team. How researchers can get back in the game.

Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.

The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers

Today marketing is like soccer; constant action in the form of responding to consumer-initiated conversations in social media, search and digital behaviors across screens. Soccer researchers must embrace digital and social data, delivering metrics at the speed of light.

No media company needs to understand how consumers choose to access their content across screens more than ESPN. Here is how they have taken an industry leadership role.