Six big wakeup calls in 2009 are doing the marketing research profession a favor; refocusing us on what it will take to conduct trustworthy research, find unexpected feedback, provide anticipatory insights, measure media in a way that people now choose to experience it, and properly rebalance our understanding of how people choose brands by placing more emphasis on understanding the shopper.
Dec
2
Putting shopper marketing into the hands of the shopper
In: shopper marketing
Comments Off
Over the next few years three of the hottest marketing trends, digital marketing, shopper marketing, and mobile life will all converge to put shopper marketing into the hands of the shopper. Literally.
Jul
1
Media Research: Are We Falling Farther Behind?
In: advertising, data quality, social media
Comments Off
Are we in a crisis, as Alan Wurtzel from NBC said? Bob Barocci, President of the ARF on the state of media research presented at the ARF’s Audience Measurement 4.0 Conference.
Jun
29
What’s a Researcher Like Me Doing in a Place Like This?
In: Research is Cool, advertising, branding, innovation, listening, research transformation
Comments Off
Could a marketing researcher bring a new, edgy perspective that others would find compelling? Yes! Blogging for Fast Company Magazine on marketing, advertising, and innovation.
May
14
A Klingon is one of the bad guys in Star Trek; a Marketing “Cling-on” is also dangerous…someone who clings on to rules of thumb from the past, believing the world is really not so different after all.
Trekkies know what a Klingon looks like, but how about a Marketing “Cling-on?” Here are some examples.
In a recent [...]