Marketing and Research Consulting for a Brave New World
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Today marketing is like soccer; constant action in the form of responding to consumer-initiated conversations in social media, search and digital behaviors across screens. Soccer researchers must embrace digital and social data, delivering metrics at the speed of light.

No media company needs to understand how consumers choose to access their content across screens more than ESPN. Here is how they have taken an industry leadership role.

We need to face our CEOs and deliver insights, drive growth experiment to learn and then scale, vs. trying to create perfect measurement systems.

6 priorities for marketing and insights in 2013, starting with the integration of digital data with survey-based insights.

Brand engagement marketing is incomplete. Marketers need to use advertising and shopper marketing to lift sales among less loyal consumers and social and owned media to build EXCLUSIVE meaning, leading to advocacy and engagement.

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