“I hope to stretch the audience’s thinking with marketing foresight they would not have had on their own or dared to utter. I present these ideas with factually grounded evidence, told in indelible narratives. I hope to infuse the audience with energy and courage so they take the idea forward in a way that has impact on the company they serve and their career.”
Joel Rubinson, President Rubinson Partners, Inc.
Conferences and industry events
Joel Rubinson has spoken at many conferences on marketing, digital media, and marketing research at audiences in the hundreds and thousands. Events such as the Advertising Research Foundation annual conference, AdTech, Appnation (leading conference on Mobile apps), IAB event, OMMA Metrics, Internet Week in NY, MRIA (Canadian marketing research association), Brandworks University, IIR Shopper Insights conference, ESOMAR conference on research data quality, MSI conference at NYU on shopper marketing, WARC conference in London, Branding event in Paris.
Corporate events and workshops
Joel is an invited speaker to corporate fiscal year kick-off meetings and conducts corporate workshops on shopper insights, brand loyalty, digital marketing, and research transformation and listening.
Video clip of Joel being interviewed by Google and Wharton on the future of marketing:
“The rules of marketing are so different. You are competing for social traction in a mental marketplace where values are overarching. Those who get that will shape the future and those who don’t will have to survive in a future of someone else’s making”.
What people say about Joel speaking at their events
For 22 years my firm has concepted, curated and produced an MBA level conference for marketing executives. Called Brandworks University, it is invitation only, and each year enjoys a capacity crowd of 400 attendees representing some of the world’s smartest brands: Nike, P&G, Target, Kraft, GE and many more. The program changes from year to year, focusing on a particular conundrum facing marketers, and a world class faculty that provides advice and illustrated cases on what’s next and what’s best as a solution. The caliber of faculty we feature includes the likes of David Brooks, Dan Ariely, Jim Stengel. As a rule we never feature the same speaker more than one year. But there has been one exception: Joel Rubinson. Why? Because of Joel’s remarkable intellect: how he sees things differently about what’s happening in the marketplace, and with technology, and how marketers can capitalize on it. It’s also because his presentation skills are terrific: He’s engaging, confident, articulate, warm and a real natural on stage. This is not just me-—Brandworks’ producer—talking. Attendee evaluations raved about Joel, too. I recommend Joel highly for anyone looking for a top notch speaker on marketing today.
Marsha Lindsay | CEO | Lindsay, Stone & Briggs
“Joel’s presentation on Shopper Insights really helped to bring the concept to our staff in a way that everyone could understand. He was able to boil down a somewhat dense concept in both an insightful and entertaining way. Feedback from his presentation was overwhelmingly positive, with Joel able to get people “on board” and excited to learn more.”
Diane Nicholson, President, NPD Beauty
I heard anecdotally and also through a survey we fielded after the Fashion/Beauty kickoff meeting that many people really enjoyed your presentation on Shopping Activity. Attendees appreciated the content since they have been waiting to hear more about the Shopping Activity services. In addition, the presentation itself and the way you delivered it was extremely informative, entertaining and made some complex topics very relevant. Your knowledge and experience with this information along with your relationship with NPD really made this time worthwhile and you hit a home run!
Amy Hyland, President, NPD Fashion Apparel