Marketing and Research Consulting for a Brave New World
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Subject Matter Expertise

Thoughts for Marketers and Researchers about our digital, social, and mobile world

Equipping marketing and research for a digital social mobile age v f from joel rubinson

Areas of expertise

  • New product forecasting
  • Brand equity measurement and tracking
  • Shopper insights
  • Social media and listening strategies
  • Advanced analytics and modeling
  • Contemporary thinking about branding and media strategies
  • Loyalty analysis
  • Consumer decision trees
  • Segmentation
  • Online research data quality management
  • Organizational strategies for maximizing research impact