Marketing and Research Consulting for a Brave New World
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I came across a really interesting exchange of comments on Flickr (not Facebook or My Space or Twitter) from an irate person who joined an online research panel. There are 3 great lessons here: 1—how lack of dialogue can lead to a tremendous level of misinterpretation then distrust about a business’ motives, leading to active […]

A Klingon is one of the bad guys in Star Trek; a Marketing “Cling-on” is also dangerous…someone who clings on to rules of thumb from the past, believing the world is really not so different after all. Trekkies know what a Klingon looks like, but how about a Marketing “Cling-on?” Here are some examples. In […]

This is part two of a blog series on marketing in a recession. for part one, click here. In my last blog posting, I made the case that there will be “no normal” to return to, once the recession is over.  People’s heightened search for value and economizing have changed brand choices and shopping patterns.  […]

If you’re struggling with a social media strategy, you’re not alone! There are a number of reasons why social media is so hard to master. 1—Your brand needs to be welcomed by people and you need to welcome them onto your management team. Many social media initiatives by major manufacturers are met by skepticism and […]

Brand engagement, turning people into ambassadors for your brand, getting them to be social media Johnny Appleseed-s all SEEM like the holy grail in a social media world. Certainly, a marketer should position a brand in that magical way that creates a special “walk on hot coals” kind of love between customer and brand. Right? […]