Marketing and Research Consulting for a Brave New World
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Aug

12

Does your brand have a cold wet nose?

In: Uncategorized, branding
2 Comments

Brand equity refers to the size of a brand; brand health refers to its trajectory. Here are 8 signs if your brand is healthy.

Apr

16

Marketing insights into how we decide

In: Uncategorized, behavioral economics, branding, marketing
4 Comments

The decision before the decision might be the more important one for marketers. Marketers need to learn about the opportunities inherent in influencing what are called second-order decision strategies.

Mar

27

Fifteen issues Marketing was not discussing 15 years ago

In: Uncategorized, research transformation
2 Comments

Marketers must use new approaches and adopt a new corporate culture to become fast-learning organizations, or they will find their opportunities in the new normal defined by a future that is not of their own making.

Sep

10

How do online and RDD phone research compare? Latest findings…

In: Uncategorized, research
10 Comments

Recent evidence from over 100,000 interviews in a tightly controlled experiment proves online research, using best practices, can produce results that equally or more accurate vs. RDD phone interviewing on a series of benchmarking questions and demographics.

Jun

1

The commitment to Storytelling at Levi, Strauss

In: Uncategorized, research transformation
2 Comments

Here is an interview with Michael Perman, Senior Director of Consumer Insights, Levi Strauss & Co. who has trained over 7,000 on storytelling and who is conducting, with Pat Hanlon, the ARF Workshop, “Stories Inspire” on June 22nd in NY. The interview with Pat Hanlon can be found here.
Joel: Michael, you are a [...]

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