Brand equity refers to the size of a brand; brand health refers to its trajectory. Here are 8 signs if your brand is healthy.
The decision before the decision might be the more important one for marketers. Marketers need to learn about the opportunities inherent in influencing what are called second-order decision strategies.
Recent evidence from over 100,000 interviews in a tightly controlled experiment proves online research, using best practices, can produce results that equally or more accurate vs. RDD phone interviewing on a series of benchmarking questions and demographics.
Here is an interview with Michael Perman, Senior Director of Consumer Insights, Levi Strauss & Co. who has trained over 7,000 on storytelling and who is conducting, with Pat Hanlon, the ARF Workshop, “Stories Inspire” on June 22nd in NY. The interview with Pat Hanlon can be found here. Joel: Michael, you are a huge […]