Apr
16
The decision before the decision might be the more important one for marketers. Marketers need to learn about the opportunities inherent in influencing what are called second-order decision strategies.
Mar
27
Marketers must use new approaches and adopt a new corporate culture to become fast-learning organizations, or they will find their opportunities in the new normal defined by a future that is not of their own making.
Sep
10
Recent evidence from over 100,000 interviews in a tightly controlled experiment proves online research, using best practices, can produce results that equally or more accurate vs. RDD phone interviewing on a series of benchmarking questions and demographics.
Jun
1
Here is an interview with Michael Perman, Senior Director of Consumer Insights, Levi Strauss & Co. who has trained over 7,000 on storytelling and who is conducting, with Pat Hanlon, the ARF Workshop, “Stories Inspire” on June 22nd in NY. The interview with Pat Hanlon can be found here.
Joel: Michael, you are a [...]
May
26
I came across a really interesting exchange of comments on Flickr (not Facebook or My Space or Twitter) from an irate person who joined an online research panel. There are 3 great lessons here:
1—how lack of dialogue can lead to a tremendous level of misinterpretation then distrust about a business’ motives, leading to [...]
