Marketing and Research Consulting for a Brave New World
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How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

First party data equals first party relationships. leveraging this is the #1 characteristic of marketing in the digital age.

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.

How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.