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Five things marketers don’t know about their best customers (and prospects)

In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
Comments Off on Five things marketers don’t know about their best customers (and prospects)

Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target

Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.

More reach means your advertising will be less profitable. Move to ROAS-based media planning. Here’s how.

Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.

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