Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.

Unlike paid impressions, earned and owned impressions means the consumer finds the brand interesting to THEM, unlocking enormous insights

A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.

First party data equals first party relationships. leveraging this is the #1 characteristic of marketing in the digital age.

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.