i social media | Joel Rubinson on Marketing Research
Thoughts by Joel Rubinson, Chief Research Officer of The ARF
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Nov

18

The 4 things that Social Media and California Raisins have in common

In: advertising, social media
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Social media is not just a “thing”; it will be integrated into EVERYTHING. Verizon Fios is integrating social media (Facebook, Twitter) into TV. Facebook and twitter apps and web access are now fairly common in cell phones. On the other hand, it is important to realize that social media is part of mobile life, not the other way around.

Oct

8

Let’s Hack Marketing

In: social media
1 Comment

Someone who hacks a game finds a different way. Let’s hack marketing. Make something important that wasn’t important before to consumers. Social media offers the ability to hack and even reprogram the marketing game…for both the marketer and the consumer.

Sep

24

To understand social media, marketers must drop the C word

In: social media
5 Comments

In a broadcast marketing world, we think of brand communications as being chunked up into campaigns. In a social media world, you are creating a permanent commitment to be part of the conversation and obey the 6 rules of authenticity.

Sep

16

Why social media shouldn’t scare marketers

In: listening, social media
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Most marketers don’t PERSONALLY understand social media well enough and are scared by it. Our goal is to help companies understand how they can be the chief storytellers for their own brands within the midst of all of the noise and conversations.

Jul

1

Media Research: Are We Falling Farther Behind?

In: advertising, data quality, social media
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Are we in a crisis, as Alan Wurtzel from NBC said? Bob Barocci, President of the ARF on the state of media research presented at the ARF’s Audience Measurement 4.0 Conference.

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