Sadly, marketing beliefs are often mythology, grounded in reported stories from faulty research. Take the short quiz and tell Rubinson Partners how we can help you ground your marketing team beliefs in solid evidence.
Sep
19
Take the hit or myth quiz: which marketing beliefs are true?
In: advertising, behavioral economics, branding, digital marketing, facebook, media, mobile, shopper marketing, social media
1 Comment
Jul
2
Marketing must build both halves of the sales equation
In: advertising, behavioral economics, branding, shopper marketing, social media
1 Comment
Brand engagement marketing is incomplete. Marketers need to use advertising and shopper marketing to lift sales among less loyal consumers and social and owned media to build EXCLUSIVE meaning, leading to advocacy and engagement.
Apr
9
Improve digital marketing with new ROI metrics, Google tells CPG marketers
In: advertising, digital marketing, path to purchase, shopper marketing
1 Comment
Google tells CPG marketers, to improve digital performance, move away from sole reliance on marketing mix models towards measuring Key Value Tasks and their downstream impact.
Apr
3
My interview with Google: for CPG how important is digital in the path to purchase
In: advertising, digital marketing, path to purchase, retail, shopper insights, shopper marketing
4 Comments
My interview with Google revealed searches on Google.com related to recipes are up 38% in 2011 over 2010. And it’s a huge number. It’s 7.8 billion recipe-related searches on Google.com.
Jan
5
Six ideas for building brand loyalty when all shoppers are becoming system beaters
In: branding, digital marketing, facebook, path to purchase, shopper marketing, social media, twitter
5 Comments
So, is this the end of branding? What should marketers and retailers do if shoppers are forever transformed into system beaters? Here are 6 tips for brands to build loyalty in this new marketing environment.