Marketing and Research Consulting for a Brave New World
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I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu

List of my top ten most shared blogs focus on new fact-based insights, new ideas about digital, shopper, media strategies, discussing behavioral economics, and offer advice about marketing research methods.

Retailers must master digital as shoppers’ path to purchase often involves online and offline activities, across all screens, irrespective of where the purchase occurs.

Sadly, marketing beliefs are often mythology, grounded in reported stories from faulty research. Take the short quiz and tell Rubinson Partners how we can help you ground your marketing team beliefs in solid evidence.

Brand engagement marketing is incomplete. Marketers need to use advertising and shopper marketing to lift sales among less loyal consumers and social and owned media to build EXCLUSIVE meaning, leading to advocacy and engagement.

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